The advancement in technology has led a majority of business owners to pick email marketing as a channel to market their services or products to numerous prospective clients. Email marketing has been receiving lots of attention and for the right reasons too! Presented below are some of the reasons why email marketing has become so popular as a way of marketing services or goods to prospective customers.
You don’t have to part with anything to send emails to your clients. Yes, you heard me right! Even if you have a million clients, you can email them without burning a hole in your pocket. Gone are the heydays when you had to break the bank to communicate effectively with your clients without spending much.
Next, email marketing will drive lots of traffic to your website. If you have tried almost all marketing strategies to increase your traffic with little success email marketing will work wonders for your business.
Easy to Share
Those who have read your emails can share them with their friends or relatives with just the click of a few buttons. You will come across numerous email marketing campaigns based on quick sharing. Before you notice it, subscribers will become brand marketers. In short, they will be introducing your brand to a set of new potential clients.
You can follow up on your email marketing campaigns to check whether they are working effectively or not. If you are using email marketing software, then you will receive lots of data from it. For instance, you might get to know more about the time it takes to send the emails and where they were received as well as how they were received.
Email marketing is extremely fast. Furthermore, it is not restricted by time in any way. If you realize that your email marketing campaign is not working effectively, you can take immediate action to change strategy and get back on track.
After prospective clients receive your emails, they have the option to reply and interact with you. If they are interested in your products, then you might get an immediate reply. What makes this possible is that the clients don’t have to switch to another medium to communicate with you. Additionally, they don’t have to part with anything.
Most businesses have switched to email marketing because of its fantastic ROI. Without any doubt, in the business field results matter a lot. And with this in mind, email marketing will ensure that you get value for every single cent that you spend.
In a nutshell, its evident that email marketing comes with a wide range of benefits. Furthermore, with the assistance of email marketing companies or software you can follow, better and gauge the success of your email marketing campaigns. Now that you are aware of the gains that come with email marketing embrace it with extended arms.…
A website is a window to your organization or business, and it says a lot about your brand. Therefore, you should be taking good care of its layout at the least to make sure everything is in order. However, the inspiration for the layout should be more than just the appearance of the website. As you read on, you should see other things that also matter a lot in the design phase of your site. You should incorporate all these points on what to consider when designing a website to make it awesome for your visitors and to fit the intended need.
Start with an easy conventional navigation
The first advice you need when designing a website is to follow the rules of navigation. The reason for this simple advice is that people coming to your site also go to millions of other sites. If they always see the sign in or sign up page at the top right corner, then that is where they will be expecting to find the same function on your website. Menu buttons are usually at the top or on the sidebar, and there is usually some credentials and other information about the website in the footer. You can fail to add these details, but you should avoid putting them in the wrong place. For starters, wordpress is a good platform that is easily customizable. However, it is advisable to get a reliable wordpress developer who understands the platform well to do the design.
Use the right content format
Websites have different needs and target different users. Be consistent with your content and try to present it in the format that will allow you to communicate non-verbally to the target audience. Law firms and casinos might have very different needs, and their design will vary. Take inspiration from the way businesses operate offline. The upscale malls have plenty of space, and they do not shout in your face about the things they sell. The same idea should work for your website. Keep in mind that people are judging your brand based on the organization of the content and its usefulness to their needs.
A call to action
You must always have a specific target action you need the visitor to do. Ask them to subscribe to your content, or ask them to read your content. You could also ask them to buy a product. The essential thing to care about is the one thing that you see as important. Having three different suggestions will be confusing to clients. They want to get to the site and immediately tell the next thing to do.
Social media is useful but not everything
You need to keep users on your site so that they do what you want them to do as per your call to action. Most people make a mistake of emphasizing social media pages and end up with high bounce rates. The bounce rate indicates the number of people leaving the site immediately after they get it. Remember that attention online is precious. Keep visitors focused on the site. Use a cool navigation trick to help them discover other features of your site. Improve the content so that people have something to stick around. Consider embedding videos and content from other sites instead of using …